At R.Y. Originals, we believe in the power of nature to nurture the mind and body. We’re passionate about creating safe, effective herbal supplements that you can truly feel working. But how did it all begin? Today, we sit down with R.Y. Originals’ founder, Matt Avila, to explore his inspiration, the core beliefs that shape our company, and the impact we strive to make.

Matt, where did the idea for R.Y. Originals come from?

“I remember getting the question ‘Do supplements actually work?’ a lot while working at a natural foods store. It was frustrating because I knew there had to be a better way – a way to harness the power of natural ingredients to create noticeable results. Then, it hit me: ‘You know what you would definitely feel working? Weed.'”

This epiphany, coupled with a childhood memory of my grandfather explaining the benefits of each vitamin in his cabinet, sparked a vision that would take me another five years to bring to life. Through trial and error, I perfected the process of decarboxylating hemp, unlocking its potential while preserving its vital nutrients and cannabinoids. After several iterations, I finally landed on the blends you know today—superfood vitamins filled with natural ingredients you can actually feel working. 

What sets R.Y. Originals apart?

“We believe in the power of the whole plant. Unlike many products that isolate specific compounds, we embrace the ‘entourage effect’—the synergy between all the natural components of hemp. This holistic approach, backed by scientific research, ensures a balanced and effective experience.”

R.Y. Originals is about more than just vitamins. Tell us about your mission.

“Our vision extends beyond the bottle. Ultimately, we’d love to be part of the solution to end food insecurity in America. That’s why, for every bottle sold, we donate one nourishing meal through Feeding America. But R.Y. Originals’ impact goes even further. We believe the war on drugs has caused immense harm. That’s why we donate a portion of every purchase to organizations advocating for smarter drug policies and expungement of drug records.”

Looking ahead, what excites you most about R.Y. Originals?

“Seeing the positive impact we have on people’s lives is incredibly rewarding. We hear stories from customers who sleep better, manage stress more effectively, and simply feel like their best selves. That’s what keeps me going. We’re just at the beginning of this journey, and I can’t wait to see what the future holds as we continue to harness the power of nature to create a healthier, happier world.”